The Story
Al Grano is a Nicaraguan conference supporting coffee growers in Central America. Its brand identity blends traditional Nicaraguan elements with vibrant geometric designs and tropical colors, reflecting a commitment to sustainability and community. The clean, modern execution instills professionalism and trust, while the unique visuals tell a powerful story of dedication and resilience. Al Grano unites stakeholders in the pursuit of sustainable coffee cultivation, making a lasting impact on the region's coffee industry.
Born from the heart of Nicaragua, AL GRANO unites a community of coffee growers driven by a shared passion for their craft and a deep commitment to their land. Recognizing coffee's vital role in Nicaragua and Central America's heritage, AL GRANO embodies the spirit of collaboration and the pursuit of coffee excellence.
The AL GRANO logotype celebrates its Central American origins with three compelling visuals:
The basket of coffee beans: signifying the brand's commitment to quality and the rich heritage of coffee production.
The toucan: a symbol of the region's natural beauty.
The majestic volcanoes: representing the land and its people.
